Henrietta
The Motherly One
Steady, sensible, and quietly running the show.
Meet The Girls
Meet The Girls
Henrietta, Edwina and Nigella are the three girls of The Happy Hen Co. Each one brings a different part of the flock to life: the care, the chaos and the pure pleasure of a proper treat.
Edwina
The Cheeky One
Life’s better when there’s calci worms.
Nigella
The Foodie One
If it’s not to standard, she’s not having it.
Character notes
Product benefits, told with personality
Henrietta
The Motherly One
Steady, sensible, and quietly running the show.
Henrietta is calm, dependable and quietly in charge. She notices everything: the routine, the surroundings and the wellbeing of the flock. She represents the side of hen keeping that owners care about most: simple feeding, clean treats, good routines and happy, settled hens.
Edwina
The Cheeky One
Life’s better when there’s calci worms.
Edwina is energetic, curious and a little chaotic. She lives entirely in the moment. First to the scatter, first to the scratching, first to cause a bit of harmless mayhem. She represents the visible joy of feeding calci worms: natural foraging, pecking, scratching, movement and excitement.
Nigella
The Foodie One
If it’s not to standard, she’s not having it.
Nigella is bold, expressive and indulgent. She knows what she likes and has no intention of pretending otherwise. She represents the quality and treat appeal of calci worms: rich in protein, naturally moreish and properly satisfying. Her voice should feel sensory, confident and tempting, but not posh or ridiculous.
Care
Henrietta carries the steady, trustworthy side of daily feeding, calcium and clean routines.
Chaos
Edwina brings the visible joy of scattering, scratching, pecking and natural foraging.
Treat Appeal
Nigella speaks for quality, protein and the moreish feel of a proper treat.
Ready to see what they are talking about?
Choose your flock size and feed around 10g per hen, per day.